You can’t make a service everybody loves.

If your goal is to have all of your users love your product, you need to first decide which users those are going to be.

You then have to not only get those users who will love your product, you also have to not get the users who won’t love your product.

Choosing your customers is not just a niche-to-win strategy. Choosing your customers keeps your interactions with your users positive and fulfilling. They love what you’re doing and you love making them happy.